JOE MARMELLATA Fashion ... for the good fellahs. The boys of the Bronx in the 1960s and 1970s. This brand is inspired by the fashion and mafia affairs of those years, recounting the life of Joe Maranzano, in art Joe Marmellata because of the pounds of marmalade that he was able to eat. The brand has grown in the past year because of the heavy investment in advertising and communications, grabbing the attention of the general public for its fun style where color dominates, playing with vintage motifs.