HELLO KITTY is one of the most reproduced characters around the world. Created in Japan, Tokyo 1974 and registered in 1976, Hello Kitty is now a strong and successful trademark for the girls and women too. Hello Kitty is designed on the ”kawaii“ style that suggest something petite, pretty, sweet and childlike. The big success that has transformed Hello Kitty in a very popular and a real cult succeed in the 90’s when many celebrities adopted her like a status symbol. 1 Idea Italia S.p.A. propose the most famous kitty like a protagonist of mobile phone, photo and IT accessories.