1IDEA A company-owned brand, it has made the IT accessories market more and more fashionable.  Since 2007 it has been associated with the fashion technology pay-off.  The reason for this decision is simple:  increasingly more people use technology when they use the cell phone, the computer, and their MP3 or iPod devices, and they want to be equipped with accessories that are not only functional, but also customized and special. Creativity, style, functionality, technology:  these are the key components to how the 1 Idea brand is understood.