LONSDALE LONDON The brand’s history originates as far back as 100 years ago, when was organized the fist boxing mach ever played with gloves. Since then the Lonsadale London TM brand has become an important piece of the sport and sportware story. As a Loyal interpreter of this famous English style, 1 Idea Italia designs and distributes exclusive product for Lonsdale London, consisting of mobile phone cases and accessories as well as CD and DVD cases, bags for laptop, digital video cameras and digicameras.